Lead Generation

The definition of lead generation as per wikipedia is " Lead generation (commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers."

Since 2002, an increasing number of sales organizations have been shifting their direct marketing budgets into the Telephonic Lead generation call centers. The lead generation campaigns allows for the development of an extremely targeted lead generation campaign offering geographic, demographic, and contextual targeting services.

The calling executives in a lead generation center need not have the product or sales expertise. They should gather basic information and gauge whether the listener is a prospect or not. Incase he is a prospect, the details are noted.
Lead generation campaign are normally used as support for the marketing teams.

Lead generation call centers are frequently required by following industries

• Telecom
• Insurance
• Financial services
• Banks
• Services
• Tourism